  Dress
for
  Success

About

Dress for Success is a global nonprofit organization that empowers women to achieve economic independence and self-defined success. To date, the organization has helped more than 1.2 million women in nearly 150 cities in 23 countries.

My Role

Media & Social Strategy

Project Management

Campaign Planning & Analysis

Brand Communications

Content Creation

Creative Leadership & Design

Addressing the biggest crisis facing working women in the midst of a global pandemic

Creative lead, project manager, and media strategist of the organization’s 2022 Women’s History Month campaign. Highlights include:

Developed owned and paid media strategy focusing on short-form video content and storytelling, leveraging data-driven trends centered on the state of women and work, resulting in $1.3M (+30% goal) funds raised.
Managed the strategic partnerships and media placements with prominent outlets including Good Morning America, Oprah Daily, iHeartMedia, and Penske Media Corp.

*Oversaw the creation and development of the campaign microsite. Visit* *YourHourHerPower.org*

Collaborated with the communications agency, M Booth, to create a promotional video for our organization, which features Scarlett Johansson and six Dress for Success clients.

Collaborated with the ad agency, FCB San Francisco, to create a promotional video for our Your Hour, Her Power campaign.

Fostering inclusivity and creating campaign traditions

Implemented a content series celebrating influential women during various heritage months like Hispanic Heritage Month, Black History Month, etc., resulting in a 90% increase in social engagement and enhanced the organization’s profile as a women’s empowerment advocate.

*I sought to make the brand approachable by using playful graphic elements*

*Created eye-catching gifs for Instagram Stories*

*Designed customized Instagram Highlight icons*

Elevating the organization’s brand through modern design

Lead digital and print marketing materials design, including C-Suite presentation decks, one-pagers, annual reports, and advertisements that have been featured in high-profile online outlets including Rolling Stone, Variety, SheKnows, and StyleCaster.

Dress for Success